New year, new you.
Resolutions, challenges, realizations… are you tired of reading about them yet?
Because it’s what we all do. And, by “we,” I mean those of us writing blog posts and creating content online.
There’s a crap load of it out there – some of it good, some of it great, and some of it that’s about as appealing as that can of 3 year old pinto beans you just found hidden in the back of the cupboard.
Here’s something with the shelf life of a Twinkie but without the “resolutions” aftertaste… well, maybe
So, I’ve decided to give you something that kills two birds with one stone (so to speak.) I’m putting together a roundup of the 5 best copy and conversion posts I’ve read from around the interwebs. It’s got a whole lot of value if you’re interested in improving your copy and conversion rates.
And, if you’re a business with any kind of presence online, you should be.
Plus, it’s another way for me to connect with all of you without writing another deep dive, chunky post that makes my head feel like it’s going to explode. This is where my veiled attempt at ignoring any kind of resolutions just left the building. Keep reading and you’ll see.
Writing guest posts on larger sites has been one of my keys to success with my business so far. It’s given me exposure and authority I wouldn’t otherwise have gotten.
The only problem with these posts is that:
- They tend to be long, exhaustive and uber time consuming.
- I can’t always have as much fun with them as I’d like.
That’s why going forward, I intend to experiment more with my own blog. Write a “best of” post from time to time (by the way, I promise you’re almost to the juicy, value added part which is why you probably clicked in the first place.)
You may see some shorter posts, opinion pieces, and the standard how-to variety thrown in for good measure.
And, I’ll be looking for suggestions from you. Message me. Email me. Carrier pigeon… whatever works.
Without further ado… some “Best of” reading to get those wheels in your head turning
There’s so many terrific articles online. These are just a few of my favorites I’ve read recently and think you’ll appreciate.
1) How to Master the Clickworthy Subject Line from Customer IO
This post is all about email subject lines. There’s a ton of posts out there about this but this is the first one I’ve read recently that stuck with me. It does a good job of breaking down what makes one email clicked over another.
2) Five Google Analytics Shortcuts to Speed Your Analysis from Social Media Examiner
To be honest, I rarely read this blog but this post caught my eye. Glad it did. If you’ve got a website, you should have at least a basic understanding of how to use your analytics. This post does a super job of helping you do that.
3) How to Boost Website Sales – The Complete Checklist from Conversion XL
This is a mega long post from a couple of years ago. But, like all good Twinkie content, it never goes bad. It spells out how to think through the optimization process. Keep it bookmarked for a rainy day.
There’s six solid pieces of advice in here. Write down the three points at the end of the post and tape them up next to your computer.
5) How to Storyboard Your Content Marketing Success from GhostBlogger
My friend Lacy Boggs is a professional blogger and has some terrific ideas on how to come up with new content. This post does a fantastic job of walking you through how to think of content ideas by looking at your customer’s buying journey. Brilliant!
So, there you have it. These posts should give you some new ideas and help with your online marketing.
If you have any problems that have been cropping up with developing your copy, let me know in the comments. You might just get a blog post out of it.