Services


Convert and retain more of your best-fit customers
From highly targeted messaging assessments to full-scale messaging roadmaps, get research-driven recommendations and expert advice geared towards driving customer success and improving your bottom line.

Research + Strategy
Funnel Messaging Audit
Pinpoint why you’re losing customers and get a plan to improve your messaging ROI
Dip your toe into the warm, rewarding waters of real customer research. We’ll talk about what’s working (or not) when converting new customers or retaining existing ones after looking at your customer research and conducting our own based on your needs and goals.
With a Funnel Messaging Assessment, you’ll discover:

Which areas of your website or retention funnels are likely losing you
customers, sales, trust, or all three

How to plug those leaks with better UX, higher-converting copy, and strategic offers

What tasks to prioritize as you implement our recommendations and guidance for moving forward
And you’ll receive:

Tailor-made feedback specific to your marketing and business goals

Recommendations based on voice of customer research, heuristic analysis, and conversion principles

UX and copy-related testing ideas
Choose a Funnel Messaging Assessment when…
You want to tackle one key portion of the customer journey — namely your sales, lead generation, or retention funnel — and answer a burning revenue-related question.
Messaging Strategy Roadmap
Get a research-backed game plan for delivering the messages that engage, convert, and retain your customers for the long haul.
Itching to get started on the whole enchilada?
Let’s discover what truly makes your customers tick, the messages they need to see, and when they need to see them, from acquisition to loyal brand advocates.
In this deep-dive messaging evaluation, we’ll conduct an extensive voice of customer research process to discover your business-critical messages throughout the customer journey.
You’ll get answers to questions like…

Feature value: What features and aspects of the product do customers care most about? What do they care least about? And how are those features tied to the benefits of using them?

Quantified value propositions: What value messaging drives your customers through the sales and marketing funnel?

Messaging/market fit: Who are your ideal target audiences from a messaging perspective? Think personas you’ll actually use.

Roadblocks: Where are the roadblocks throughout the customer journey? How does your current messaging at critical points in the journey compare with the research findings?

Competitor messaging: How does your messaging stack up to the competition? Are there opportunities to differentiate you from the pack?
And you’ll come away with a messaging roadmap to help your team deliver a relevant and cohesive narrative across all your marketing campaigns.
Choose a Messaging Strategy Roadmap when…
You want a core end-to-end messaging strategy document you can leverage on your website, in your product messaging, in your sales presentations, emails, and all your marketing collateral.

Workshops
Team Workshops
Get clarity on tackling your positioning, messaging, and ongoing discovery efforts, so your team can spend less time spinning their wheels and more time reaching the right audience.
Team workshop topics include:

Positioning and Messaging
Discover what sets your product apart and how best to communicate your value with the help of my tested messaging framework.

Customer Interviews
Set your team up for success by learning the best questions to ask to make the biggest gains in your product messaging.

Value Gap Assessment
Get a roadmap to what and where the roadblocks to value are for your customers — and ways you can leverage what you learn in your messaging.
Choose a Team Workshop when…
You want dedicated time on your team’s calendar for troubleshooting, question answering, and uncovering how to make your products unforgettable in the eyes of your best-fit customers.

