how to build an email opt-in process

How To Build An Email Opt-In Process That Hooks Your Subscribers

You’re growing your email list… It’s exciting. Every time a person taps his address into your form and hits the button, you’ve got another conversion. Which is good. Right? Sure. More conversions means more prospects moving into your marketing funnel. But, getting the click is just the beginning. Your new potential customer or client has…

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Using Voice of Customer Research to Lift Conversions – Case Study

Never miss another blog post and… Get 3 Days of Copywriting for Conversions course free when you subscribe. Success! Now check your email to confirm your subscription. There was an error submitting your subscription. Please try again. Email Address I’d like to receive the free email course. Sign me up! Feel free to unsubscribe at…

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The Long Form Sales Page Cheat Sheet – Online Course Edition

  You’ve spent a lot of time putting your online course together. And, you’ve no doubt thought through the whole launch process – building your list, writing blog posts, setting up email campaigns. The list goes on and on. The one thing that you’ve shoved under the rug and left to the last minute is…

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Copywriting Inspiration: 3 Companies Writing Sticky, Compelling Copy

I don’t know about you but there are times when I need a little copywriting inspiration. In fact, I’m constantly looking for inspiration. Whether it’s magazine cover headlines, comedy writer Twitter feeds, or other company websites. Because it’s too easy to get in a writing or design rut – especially when you’ve got yourself psyched…

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How to review your own website copy

How to Review Your Own Website Copy

Just about every website has them. No matter how well thought out a website is, there are things get missed. Overlooked. Forgotten. Especially when it comes to copy, it’s so easy to slap some words on the page and be done. You know what you’re talking about. Seems pretty obvious to you and your team…

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You Can Write Persuasive Copy Without Being a Sleazeball… Really

  I’ve noticed something interesting in blog posts and online discussions recently. Persuasion has become a dirty word. We’re talking shady used car salesman kind of dirty – the sort of thing that brings up images of cheap suits, too much Brill Cream, and getting taken for a bad ride… literally and figuratively. Pushy. Hype-y.…

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The 5 Best Copy and Conversion Posts You Should Be Reading

  New year, new you. Resolutions, challenges, realizations… are you tired of reading about them yet? Because it’s what we all do. And, by “we,” I mean those of us writing blog posts and creating content online. There’s a crap load of it out there – some of it good, some of it great, and…

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Because You Thought Rotating Image Sliders Were a Good Thing…

  I have a little secret for you. Putting those automatic rotating image sliders on websites is a tragic mistake. Awful. Wrong. And, just… so… terribly tragic. Really, they’re that bad. You might be surprised at how strongly I feel about a bunch of code that sits on a website making graphics shift on the…

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3 Power Words for More effective copy

3 Power Words for More Persuasive Copy

  When was the last time you thought about the impact of your words on your online copy? If you’ve been reading this blog or some of the others focused on conversion, you’re probably already keyed in. Individual words and phrases can make the difference between someone clicking a button or bouncing off a page.…

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