May 21, 2015 | Writing tips
I don’t know about you but there are times when I need a little copywriting inspiration. In fact, I’m constantly looking for inspiration. Whether it’s magazine cover headlines, comedy writer Twitter feeds, or other company websites. Because...Feb 2, 2015 | The Blog, Writing tips
I’ve noticed something interesting in blog posts and online discussions recently. Persuasion has become a dirty word. We’re talking shady used car salesman kind of dirty – the sort of thing that brings up images of cheap suits, too much Brill...Nov 9, 2014 | Featured Post, The Blog, Writing tips
When was the last time you thought about the impact of your words on your online copy? If you’ve been reading this blog or some of the others focused on conversion, you’re probably already keyed in. Individual words and phrases can make the...Sep 25, 2014 | Better Conversions, The Blog, Writing tips
How often have you started filling out an online form and then stopped? Or… You were ready to click the buy button… then suddenly decided not to? You’re not alone. It happens too often. Website users routinely abandon what they’re doing...Feb 24, 2014 | The Blog, Writing tips
In the hurry to get things done, it’s easy to just wing it with our email marketing. It’s another one of those items on the list that you know you should be doing for your business but there never seems to be the time. So, you hastily throw a jumble of new...
