Feb 22, 2015 | Better Conversions, Featured Post, The Blog
Just about every website has them. No matter how well thought out a website is, there are things get missed. Overlooked. Forgotten. Especially when it comes to copy, it’s so easy to slap some words on the page and be done. You know what you’re talking...Feb 2, 2015 | The Blog, Writing tips
I’ve noticed something interesting in blog posts and online discussions recently. Persuasion has become a dirty word. We’re talking shady used car salesman kind of dirty – the sort of thing that brings up images of cheap suits, too much Brill...Jan 15, 2015 | Content Creation, The Blog
New year, new you. Resolutions, challenges, realizations… are you tired of reading about them yet? Because it’s what we all do. And, by “we,” I mean those of us writing blog posts and creating content online. There’s a crap load of...Dec 11, 2014 | The Blog, Website Design
I have a little secret for you. Putting those automatic rotating image sliders on websites is a tragic mistake. Awful. Wrong. And, just… so… terribly tragic. Really, they’re that bad. You might be surprised at how strongly I feel about a bunch...Nov 9, 2014 | Featured Post, The Blog, Writing tips
When was the last time you thought about the impact of your words on your online copy? If you’ve been reading this blog or some of the others focused on conversion, you’re probably already keyed in. Individual words and phrases can make the...Sep 25, 2014 | Better Conversions, The Blog, Writing tips
How often have you started filling out an online form and then stopped? Or… You were ready to click the buy button… then suddenly decided not to? You’re not alone. It happens too often. Website users routinely abandon what they’re doing...
