Oct 15, 2019 | Qualitative Research
Customer research matters more than you think. A story, some stats, and a few insights from working in the trenches learning what drives prospects to become customers and customers to become loyal fans. Back in 2011, Ron Johnson took the helm of JC Penney. It was an...Sep 11, 2015 | Case Studies, Qualitative Research
Have you ever had a conversation with an old friend and suddenly found out something totally unexpected about him? Something you probably should have known? Like he’s been surfing all his life. Or, he likes pina coladas and getting caught in the rain. And terrible...Aug 5, 2014 | Qualitative Research, The Blog
As soon as a new client wants to talk about a copywriting project, one of the first questions I ask is, “Have you done any qualitative research recently?” I’m talking about things like customer interviews, pop up surveys and email surveys. If they...May 4, 2014 | Qualitative Research, The Blog
These days we have a tendency to talk at each other, instead of to each other. Think social media. There are a whole lot of voices out there screaming into the void. A social media monitoring company, Sysomos, looked at 1.2 billion tweets back in 2010 and found that...
