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Using Voice of Customer Research to Lift Conversions – Case Study

Sep 11, 2015 | Case Studies, Qualitative Research

Have you ever had a conversation with an old friend and suddenly found out something totally unexpected about him? Something you probably should have known? Like he’s been surfing all his life. Or, he likes pina coladas and getting caught in the rain. And terrible...

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—Rob Marsh, conversion copywriter and strategist, Brandstory

 

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