When You Listen to Your Customers,
Your Copy Writes Itself
All you need is to know how
Praise for Finding The Right Message
“WHAT JEN HAVICE EXPLAINS IN THIS SHORT BOOK IS NOTHING LESS THAN A DEGREE IN MESSAGE MINING—WHAT MESSAGES YOU NEED TO SHARE, WHAT WORDS TO USE, AND HOW TO FIND THEM. IT’S AN EASY READ THAT PACKS A MAJOR MARKETING PUNCH.”
—ROB MARSH, CONVERSION COPYWRITER AND STRATEGIST,
ABOUT THE BOOK
Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list or hit the buy button.
What would that mean to your business?
In Finding The Right Message, pro conversion rate optimizer and online copywriter Jen Havice walks you through how to ask the right questions of your customers to learn what they need to hear from you to take action on your website.
- A step-by-step process for review mining so that you can paint a picture of your customers with the words they use
- Best practices for conducting interviews and surveys
- How to analyze your voice of customer research findings and apply them to your copy
- How to write a value proposition that speaks directly to the customer’s problem and how your product
ofsolution will help fix it
- What the differences between features and benefits really are and how that affects your website copy
ABOUT THE AUTHOR: Jennifer Havice
Jen Havice is a conversion-centered copywriter who specializes in writing for subscription businesses. She believes data-driven research combined with a brand’s personality can make copywriting magic.
The head honcho at Make Mention, she has worked with companies large and small, helping them articulate their messaging and better connect with their customers across a range of industries.
When she’s not chasing after two large dogs or horses, you’ll find her tapping away at her laptop with a strong cup of Peet’s coffee by her side. Jen and her husband call the Twin Cities home, or as she affectionately likes to call it, the Land of 10,000 Hot Dishes.