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How To Build An Email Opt-In Process That Hooks Your Subscribers
You’re growing your email list… It’s exciting. Every time a person taps his address into your form and hits the button, you’ve got another conversion. Which is good. Right? Sure. More conversions means more prospects moving into your marketing funnel. But, getting the...
Latest Posts
How to Make Swipe Worthy Swipe Files
Swipe files... everyone should have them. That is - if you're tasked with writing content for your business - they're a handy little tool to have in your arsenal. And these days, I'm all about keeping my arsenal full of tools that'll make my life easier. ...
How the Right Survey Questions Can Make Your Copy Better
As soon as a new client wants to talk about a copywriting project, one of the first questions I ask is, "Have you done any qualitative research recently?" I'm talking about things like customer interviews, pop up surveys and email surveys. If they have done them well,...
When free shipping loses the sale
The following scenario plays out in email inboxes everyday. Let me set the scene... You get a friendly email from one of your favorite retailers letting you know that they're having a special. Appealing looking pictures of pillows, pants, lawnmowers - whatever has...
The Dreaded Email Survey: Get Your Customers to Respond
These days we have a tendency to talk at each other, instead of to each other. Think social media. There are a whole lot of voices out there screaming into the void. A social media monitoring company, Sysomos, looked at 1.2 billion tweets back in 2010 and found that...
The Skinny on Conversion Rate Optimization
If you've been reading about online marketing and websites recently, you've probably come across the words "conversion" and "optimization" a lot. Yeah, they're kind of like the new "it" words... the cool kids on the block. Remember when keyword search and SEO...
How to Make the Most of Social Proof on Your Website
Just this morning, I was looking for a plumber online. Plumbers, electricians, painters - these are the types of people that I really don't like to hire without a recommendation. The first thing that goes through my mind is: "Is this person any good?" Then... "Is he...
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