Blog
Make Mention Blog
Featured Article
No Idea Why You’re Losing Email Subscribers? Email Marketing As Usual Isn’t Cutting It
Every free download you can get your hands on that promises the Holy Grail of increasing email subscribers by 10x lives on your laptop. Because growing your list and sending out emails is the fastest way to turn prospects into customers. Right? ...
Latest Posts
How to Review Your Own Website Copy
Just about every website has them. No matter how well thought out a website is, there are things get missed. Overlooked. Forgotten. Especially when it comes to copy, it's so easy to slap some words on the page and be done. You know what you're talking about. Seems...
You Can Write Persuasive Copy Without Being a Sleazeball… Really
I've noticed something interesting in blog posts and online discussions recently. Persuasion has become a dirty word. We're talking shady used car salesman kind of dirty - the sort of thing that brings up images of cheap suits, too much Brill Cream, and getting...
The 5 Best Copy and Conversion Posts You Should Be Reading
New year, new you. Resolutions, challenges, realizations... are you tired of reading about them yet? Because it's what we all do. And, by "we," I mean those of us writing blog posts and creating content online. There's a crap load of it out there - some of it...
Because You Thought Rotating Image Sliders Were a Good Thing…
I have a little secret for you. Putting those automatic rotating image sliders on websites is a tragic mistake. Awful. Wrong. And, just... so... terribly tragic. Really, they're that bad. You might be surprised at how strongly I feel about a bunch of code that...
3 Power Words for More Persuasive Copy
When was the last time you thought about the impact of your words on your online copy? If you've been reading this blog or some of the others focused on conversion, you're probably already keyed in. Individual words and phrases can make the difference between...
Why Your Call To Action Copy Isn’t Converting
How often have you started filling out an online form and then stopped? Or... You were ready to click the buy button... then suddenly decided not to? You're not alone. It happens too often. Website users routinely abandon what they're doing at the most critical...
Ready to take your product messaging to the next level?
