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How to Make Swipe Worthy Swipe Files

  Swipe files... everyone should have them. That is - if you're tasked with writing content for your business - they're a handy little tool to have in your arsenal. And these days, I'm all about keeping my arsenal full of tools that'll make my life easier.  ...

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When free shipping loses the sale

The following scenario plays out in email inboxes everyday. Let me set the scene... You get a friendly email from one of your favorite retailers letting you know that they're having a special. Appealing looking pictures of pillows, pants, lawnmowers - whatever has...

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