Make Mention Blog
No Idea Why You’re Losing Email Subscribers? Email Marketing As Usual Isn’t Cutting It
Every free download you can get your hands on that promises the Holy Grail of increasing email subscribers by 10x lives on your laptop. Because growing your list and sending out emails is the fastest way to turn prospects into customers. Right? ...
Why Your Call To Action Copy Isn’t Converting
How often have you started filling out an online form and then stopped? Or... You were ready to click the buy button... then suddenly decided not to? You're not alone. It happens too often. Website users routinely abandon what they're doing at the most critical...
How to Make Swipe Worthy Swipe Files
Swipe files... everyone should have them. That is - if you're tasked with writing content for your business - they're a handy little tool to have in your arsenal. And these days, I'm all about keeping my arsenal full of tools that'll make my life easier. ...
How the Right Survey Questions Can Make Your Copy Better
As soon as a new client wants to talk about a copywriting project, one of the first questions I ask is, "Have you done any qualitative research recently?" I'm talking about things like customer interviews, pop up surveys and email surveys. If they have done them well,...
When free shipping loses the sale
The following scenario plays out in email inboxes everyday. Let me set the scene... You get a friendly email from one of your favorite retailers letting you know that they're having a special. Appealing looking pictures of pillows, pants, lawnmowers - whatever has...
The Dreaded Email Survey: Get Your Customers to Respond
These days we have a tendency to talk at each other, instead of to each other. Think social media. There are a whole lot of voices out there screaming into the void. A social media monitoring company, Sysomos, looked at 1.2 billion tweets back in 2010 and found that...
The Skinny on Conversion Rate Optimization
If you've been reading about online marketing and websites recently, you've probably come across the words "conversion" and "optimization" a lot. Yeah, they're kind of like the new "it" words... the cool kids on the block. Remember when keyword search and SEO...
How to Make the Most of Social Proof on Your Website
Just this morning, I was looking for a plumber online. Plumbers, electricians, painters - these are the types of people that I really don't like to hire without a recommendation. The first thing that goes through my mind is: "Is this person any good?" Then... "Is he...
How to Optimize Your Pop Up Copy for Better Conversions
If you’re one of the businesses utilizing a pop up on your website, no doubt you’ve seen how well they can increase your conversion rates. Email sign ups, special offers - they work so well because they bring whatever your call to action is front and center. What if I...
How to Stop Wasting Time on Your Email Marketing
In the hurry to get things done, it's easy to just wing it with our email marketing. It's another one of those items on the list that you know you should be doing for your business but there never seems to be the time. So, you hastily throw a jumble of new product...
Dwindling Attention Spans, Four Letter Words And Fun Size Content
Short. Sweet. To the point. It's not just for candy bars anymore. Chobani now has 3.5 ounce servings of their Greek yogurts. They call them "bites." Just enough to get you through a 30 minute meeting before your blood sugar drops again and you're ready to start...