Make Mention Blog
Customer Research and the Perils of Not Listening
Customer research matters more than you think. A story, some stats, and a few insights from working in the trenches learning what drives prospects to become customers and customers to become loyal fans. Back in 2011, Ron Johnson took the helm of JC Penney. It was an...
No Idea Why You’re Losing Email Subscribers? Email Marketing As Usual Isn’t Cutting It
Every free download you can get your hands on that promises the Holy Grail of increasing email subscribers by 10x lives on your laptop. Because growing your list and sending out emails is the fastest way to turn prospects into customers. Right? ...
How To Build An Email Opt-In Process That Hooks Your Subscribers
You’re growing your email list… It’s exciting. Every time a person taps his address into your form and hits the button, you’ve got another conversion. Which is good. Right? Sure. More conversions means more prospects moving into your marketing funnel. But, getting the...
Using Voice of Customer Research to Lift Conversions – Case Study
Have you ever had a conversation with an old friend and suddenly found out something totally unexpected about him? Something you probably should have known? Like he’s been surfing all his life. Or, he likes pina coladas and getting caught in the rain. And terrible...
The Long Form Sales Page Cheat Sheet – Online Course Edition
You've spent a lot of time putting your online course together. And, you've no doubt thought through the whole launch process - building your list, writing blog posts, setting up email campaigns. The list goes on and on. The one thing that you've shoved under...
Copywriting Inspiration: 3 Companies Writing Sticky, Compelling Copy
I don't know about you but there are times when I need a little copywriting inspiration. In fact, I'm constantly looking for inspiration. Whether it's magazine cover headlines, comedy writer Twitter feeds, or other company websites. Because it's too easy to get in a...
How to Review Your Own Website Copy
Just about every website has them. No matter how well thought out a website is, there are things get missed. Overlooked. Forgotten. Especially when it comes to copy, it's so easy to slap some words on the page and be done. You know what you're talking about. Seems...
You Can Write Persuasive Copy Without Being a Sleazeball… Really
I've noticed something interesting in blog posts and online discussions recently. Persuasion has become a dirty word. We're talking shady used car salesman kind of dirty - the sort of thing that brings up images of cheap suits, too much Brill Cream, and getting...
The 5 Best Copy and Conversion Posts You Should Be Reading
New year, new you. Resolutions, challenges, realizations... are you tired of reading about them yet? Because it's what we all do. And, by "we," I mean those of us writing blog posts and creating content online. There's a crap load of it out there - some of it...
Because You Thought Rotating Image Sliders Were a Good Thing…
I have a little secret for you. Putting those automatic rotating image sliders on websites is a tragic mistake. Awful. Wrong. And, just... so... terribly tragic. Really, they're that bad. You might be surprised at how strongly I feel about a bunch of code that...
3 Power Words for More Persuasive Copy
When was the last time you thought about the impact of your words on your online copy? If you've been reading this blog or some of the others focused on conversion, you're probably already keyed in. Individual words and phrases can make the difference between...