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Customer Research and the Perils of Not Listening
Customer research matters more than you think. A story, some stats, and a few insights from working in the trenches learning what drives prospects to become customers and customers to become loyal fans. Back in 2011, Ron Johnson took the helm of JC Penney. It was an...
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Customer Research and the Perils of Not Listening
Customer research matters more than you think. A story, some stats, and a few insights from working in the trenches learning what drives prospects to become customers and customers to become loyal fans. Back in 2011, Ron Johnson took the helm of JC Penney. It was an...
No Idea Why You’re Losing Email Subscribers? Email Marketing As Usual Isn’t Cutting It
Every free download you can get your hands on that promises the Holy Grail of increasing email subscribers by 10x lives on your laptop. Because growing your list and sending out emails is the fastest way to turn prospects into customers. Right? ...
How To Build An Email Opt-In Process That Hooks Your Subscribers
You’re growing your email list… It’s exciting. Every time a person taps his address into your form and hits the button, you’ve got another conversion. Which is good. Right? Sure. More conversions means more prospects moving into your marketing funnel. But, getting the...
Using Voice of Customer Research to Lift Conversions – Case Study
Have you ever had a conversation with an old friend and suddenly found out something totally unexpected about him? Something you probably should have known? Like he’s been surfing all his life. Or, he likes pina coladas and getting caught in the rain. And terrible...
The Long Form Sales Page Cheat Sheet – Online Course Edition
You've spent a lot of time putting your online course together. And, you've no doubt thought through the whole launch process - building your list, writing blog posts, setting up email campaigns. The list goes on and on. The one thing that you've shoved under...
Copywriting Inspiration: 3 Companies Writing Sticky, Compelling Copy
I don't know about you but there are times when I need a little copywriting inspiration. In fact, I'm constantly looking for inspiration. Whether it's magazine cover headlines, comedy writer Twitter feeds, or other company websites. Because it's too easy to get in a...
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