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Customer Research and the Perils of Not Listening

Customer research matters more than you think. A story, some stats, and a few insights from working in the trenches learning what drives prospects to become customers and customers to become loyal fans. Back in 2011, Ron Johnson took the helm of JC Penney.  It was an...

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Customer Research and the Perils of Not Listening

Customer research matters more than you think. A story, some stats, and a few insights from working in the trenches learning what drives prospects to become customers and customers to become loyal fans. Back in 2011, Ron Johnson took the helm of JC Penney.  It was an...

How To Build An Email Opt-In Process That Hooks Your Subscribers

You’re growing your email list… It’s exciting. Every time a person taps his address into your form and hits the button, you’ve got another conversion. Which is good. Right? Sure. More conversions means more prospects moving into your marketing funnel. But, getting the...

Using Voice of Customer Research to Lift Conversions – Case Study

Have you ever had a conversation with an old friend and suddenly found out something totally unexpected about him? Something you probably should have known? Like he’s been surfing all his life. Or, he likes pina coladas and getting caught in the rain. And terrible...

The Long Form Sales Page Cheat Sheet – Online Course Edition

  You've spent a lot of time putting your online course together. And, you've no doubt thought through the whole launch process - building your list, writing blog posts, setting up email campaigns. The list goes on and on. The one thing that you've shoved under...

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