Personality and Conversions Shouldn’t Be Mutually Exclusive

Kind of like peanut butter & jelly – they go so much better together

Intrigued? Thought you might be. Because if you’re one of those people who thinks it’s an either/or proposition, I’ve got news for you.

Just geeking out over data and algorithms isn’t any better than only shooting from the proverbial left brain when it comes to figuring out how best to get your customers to take action on your site.

You need to do some research. Ask questions. Sift through responses. See what pages your prospects are getting tripped on and where you’re leaking money.

And… you’ve got to be able to tell a story. Be true to your brand. Tap into that je nai sai quoi only your business has – so your visitors stop dead in their tracks and take notice.

Part art, part science, and a whole lotta experience knowing what works goes into every project

That’s where I come in. I help your business figure out what your customers need to hear and write copy that persuades them to take action. And, I do it all without losing sight of that little ol’ thing called a personality. Let me give your landing page or website the boost it needs with copy and conversion know how that’s anything but boring. You’ll be happy you did.

You might like to know…

  • I’ve been hired to conduct conversion research and write copy for some of the best in the business including Peep Laja of Conversion XL and Joanna Wiebe of CopyHackers.
  • I love working with clients who have a sense of humor. If they dig a well timed Seinfeld reference… well, that’s just icing on the cake.
  • When not tapping away on my laptop, you can find me chasing after three large dogs and 2 even larger horses.

If you like my style… check out the ways I can help your business.