Ask the right questions.

Listen to your customers.

Let’s turn insights into messaging gold and happy subscribers.

What if you had a deep understanding of your customers?

You’d know why they clicked “yes” instead of “no.” 

You’d have the words they needed to see in your back pocket. 

And you could give them the experiences they yearned for at every step of the customer journey.

Something magical would happen.

Your customers would stop looking for the next best thing and start finding ways to become your next raving fan.

Revenue would go up, and that nasty little metric known as “churn” would go down.

And that dark pit in the bottom of your stomach keeping you up at night… well, that, my friend, would turn into a smug little ball of satisfaction.

Put a voice of customer research expert on your team who just happens to specialize in subscription businesses.

I’m Jen Havice

I work with mission-driven subscription business owners like you to create engaging, memorable (and dare I say, human) online experiences that convert and retain more of your best-fit customers.

With my signature inquiry and analysis process, I’ll help you determine why your customers do what they do – starting from the moment they struggle to find a fix for their problem, right up to when they enjoy the sweet, sweet success of your solution.

No magic wands. Just a lot of qualitative research, hard work, and nearly a decade of experience helping brands deliver on their promises.

Messaging strategist, UX researcher, and founder of Make Mention

Jen Havice has been our go-to for help with messaging and copywriting (or “human-ing” as we like to call it) for over six years. She digs deep into our audience, what they need, and how we can solve their problem — and then writes copy that speaks directly to them. The best part? Our community feels like they’re being helped, instead of “sold to” or “marketed at.” Whether you need help with customer research, overall messaging, copywriting, or improving conversions, Jen can deliver. She’s timely, professional, and has worked with us to ensure we’re getting a return on our investment in her work.

Molly Galbraith – CEO, Girls Gone Strong

I brought Jen in to help me re-think how to approach my sales funnel on my website. With my business and offerings growing, my website had become unwieldy and I realized students coming to sign up for my courses weren’t finding the quickest or easiest path to purchase. Jen was able to not only simplify how visitors navigated my offerings but provide me with a more compelling way to reposition them. With punchy copy, design feedback, and detailed wireframes, Jen delivered an easy-to-follow optimization game plan. After implementing her recommendations, support requests are down to almost zero and no one has signed up for the wrong course.

Michele Ronsen – Founder, Curiosity Tank

After years of helping businesses connect with their customers and convey their unmistakable value, I realized something…

Most of the recurring-revenue-model businesses I encountered had completely lost the plot when it came to their marketing messages.

They focused on acquiring more traffic and leads at all costs. Thoughtful messages and meaningful interactions designed to convert, retain, and nurture customers were becoming fewer and farther between.



That’s why I went down the customer research rabbit hole to understand how businesses could create more enjoyable and empowering experiences for those they served.

What I found is that by asking the right questions and listening to how people make decisions, what keeps them stuck in old patterns and drives them to reach their desired outcomes, you can help them achieve their goals without sacrificing your own.

By doing so, you might just be surprised at how well your numbers start moving in the right direction.

Wondering if we’re a perfect fit?


Loves creating solutions to help people lead more meaningful lives at home or in their work

Cares deeply about investing the time to learn what your customers struggle with and how you can provide them with ongoing value

Believes how your business shows up in the world and the stories you tell can give you a competitive advantage worth the price of admission

We’ll go together like peas and carrots, peanut butter and chocolate, or Pimm’s and soda. Pick your poison.


A few facts


Years helping businesses with their growth marketing


Increased  qualified lead conversions for HubSpot


Open-ended survey responses read (yeah, that’s just a wild guess)

And 1 book used by copywriters and marketers worldwide as the go-to guide for creating

conversion-friendly copywriting from strategic customer research.

What Jen Havice explains in this short book is nothing less than a degree in message mining — what messages you need to share, what words to use, and how to find them. It’s an easy read that packs a major marketing punch.

Rob Marsh – Co-Founder of The Copywriter Club
Finding the Right Message book

Like what you see?

Let’s talk about working together.