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Customer Research for Subscription Businesses

When You Know Your Customers Inside and Out Your Brand Sells Itself

Get data-driven messaging advice to create online experiences that delight, engage and convert

Let's talk about working together

Need help converting prospects into leads and leads into customers?

Or are you struggling to reduce churn and keep those hard-won customers coming back for more?

I can help.

I work with B2B and B2C online subscription businesses to… 

Determine exactly who their target audiences are and what messages they need to hear at each point during the customer journey

Define their product positioning and clarify their value propositions

Assess their acquisition and retention funnels for conversion killing copy, UX, and design

And learn how to better understand what makes their customers tick.

The end result? … higher CTRs, better lead quality, increased trial to paid conversions, and more customers remaining happy subscribers.

Who I work with

 

Examine.com

ConversionXL

Quadjobs

Jungle Scout

Calcworkshop

 

Trusted by savvy tech and subscription businesses

What I specialize in

 

Customer intelligence & user research

Persona development

Messaging strategy blueprints

Sales & lead generation funnel assessments

Conversion copy for testing

“What sums up the Jennifer Havice experience best is that I 
have used her services for years, and have referred over a
dozen people to her. You only do that with people doing 
excellent work.

Jennifer brings a level of professional and detail-oriented 
work that sets her apart. She does in-depth research,
 understands the audience, and then writes copy that speaks 
to our audience (all while converting them into customers).
 Best of all, she stays on top of it all to ensure we get 
maximum returns.”

Sol Orwell, Examine.com

Ways I can help you move the needle

Funnel Messaging Audits

You know you have areas of your messaging and copy to be fixed but need a pro to quickly pinpoint exactly what, how, and when it should be done.

Let me devise a plan to tackle your biggest sales or lead generation messaging problems.

Customized Messaging Evaluations

When you’re ready to discover what truly makes your customers tick, the messages they need to see, and when they need to see them.

Get the customer insights that will lead to meaningful returns.

Customer-driven copy

Whether you have existing copy to optimize or new copy to be developed, every word will have your ideal prospects and customers in mind.

Boost conversions and reduce churn with pitch-perfect copy that speaks to the right audience.

Meet Jen Havice

Messaging Strategist & Conversion Copywriter

I’ve spent the last decade knee deep in the world of online content, copywriting, and funnel optimization. Between conducting qualitative research and providing strategic advice on everything from conversion focused copy to value propositions, I’ve helped my clients build stronger connections with their customers while increasing revenue.

Over the past few years, I’ve specialized in combining data-driven research into customer’s motivations and behaviors with copy that delights to boost conversions for agencies, industry-leading businesses, and top conversion copywriters.

When I’m not conducting user research, you can find me chasing after two quirky wire-haired pointers and three large horses. I live and work in the Twin Cities – or as I like to call it, the land of 10,000 hot dishes.

 

“Our site needed to tell our story, but we didn’t know how best to go about that. So after searching for weeks trying to find a copywriter who could hook me, I came across Jen and her book.

I literally couldn’t put her book down until I finished it. It was so concise and to the point that I enjoyed it better than Sugarman’s book.  I knew instantly she had to write my copy.

If you need someone to help get into the mindset of your customer so you can show them exactly why they need your product, then Jen’s your perfect match.”

Brian Stull, VP Calcworkshop

How listening to your customers really can pay off

LearnVisualStudio.net saw an increase in conversions of over 60% on their homepage along with generating additional yearly membership sign-ups with the help of qualitative research and optimized copy.

Show Me The Case Study

“Jen is unlike any other copywriter I’ve worked with (I’ve hired many). Besides being a master with words, she truly understands conversion optimization and the importance of qualitative research. She does not require any micromanagement – she is proactive, and a perfectionist. The first draft you get back from her is already fantastic. She’s the only copywriter I’ve recommended to everyone, and the only one I fully trust to get the job done. If you want copy that sells, get Jen to write it.

Peep Laja, ConversionXL

Ready to get the ball rolling?

 

To determine if I’m the best fit for your project, I need a little bit of information before we connect. That way we can bypass all those back and forth emails where I ask you about things like budget and start dates.

Please take a minute to answer a few questions by clicking the button below.

You’ll hear back from me within 24 hours. Promise.