CUSTOMER RESEARCH FOR SUBSCRIPTION BUSINESSES
WHEN YOU KNOW YOUR CUSTOMERS INSIDE AND OUT YOUR BRAND SELLS ITSELF
Get data-driven messaging advice to create online experiences that delight, engage and convert
Need help converting prospects into leads and leads into customers?
Or are you struggling to reduce churn and keep those hard-won customers coming back for more?
I can help.
I work with B2B and B2C online subscription businesses to…
Determine exactly who their target audiences are and what messages they need to hear at each point during the customer journey
Define their product positioning and clarify their value propositions
Assess their acquisition and retention funnels for conversion killing copy, UX, and design
And learn how to better understand what makes their customers tick.
The end result? … higher CTRs, better lead quality, increased trial to paid conversions, and more customers remaining happy subscribers.
“Jen was instrumental in a profound shift in our overall website messaging. Through her research, we learned where our messaging was missing the mark, where our users were confused and how we could better connect with all our audiences to address the pain points that brought them to our site. She worked side by side with our Digital Marketing Manager to create copy and guided iterations based on what we learned.
Jen spoke with customers, spent hours reviewing our data and surveyed our audience, all of which factored into her recommendations. After implementing her changes, all our key metrics are up across the board, including sign-ups. Our business is seeing tangible ROI thanks to our partnership with Jen, and we look forward to working with her on subsequent projects.“
Briana Belisle, Vice President of Marketing at Field Nation
Who I’ve worked with
Scott’s Cheap Flights
Field Nation
ConversionXL
Quadjobs
Jungle Scout
Trusted by savvy tech and subscription businesses
What I specialize in
Customer intelligence & user research
Persona development
Messaging strategy blueprints
Sales & lead generation funnel assessments
Conversion copy for testing
“What sums up the Jennifer Havice experience best is that I have used her services for years, and have referred over a dozen people to her. You only do that with people doing excellent work.
Jennifer brings a level of professional and detail-oriented work that sets her apart. She does in-depth research, understands the audience, and then writes copy that speaks to our audience (all while converting them into customers). Best of all, she stays on top of it all to ensure we get maximum returns.”
Sol Orwell, Examine.com
Ways I can help you move the needle
Funnel Messaging Audits
You know you have areas of your messaging and copy to be fixed but need a pro to quickly pinpoint exactly what, how, and when it should be done.
Let me devise a plan to tackle your biggest sales or lead generation messaging problems.
Customized Messaging Evaluations
When you’re ready to discover what truly makes your customers tick, the messages they need to see, and when they need to see them.
Get the customer insights that will lead to meaningful returns.
Customer-driven copy
Whether you have existing copy to optimize or new copy to be developed, every word will have your ideal prospects and customers in mind.
Boost conversions and reduce churn with pitch-perfect copy that speaks to the right audience.
“Jen is a rare talent. She has the wisdom to understand what’s critical to learn, the experience to define the battery of research that will unearth those insights, AND the ability to transform all of those raw findings into a cohesive and actionable strategy.
I pull her in on important projects (think multi-million or billion-dollar brands) because I know, without a doubt, she will find things that completely change the game, impress the client—and be able to explain how to put everything we learned to use.”
Joel Klettke, Business Casual Copywriting and Case Study Budy
Meet Jen Havice
Messaging Strategist & Conversion Copywriter
I’ve spent the last decade knee deep in the world of online content, copywriting, and funnel optimization. Between conducting qualitative research and providing strategic advice on everything from conversion focused copy to value propositions, I’ve helped my clients build stronger connections with their customers while increasing revenue.
Over the past few years, I’ve specialized in combining data-driven research into customer’s motivations and behaviors with copy that delights to boost conversions for agencies, industry-leading businesses, and top conversion copywriters.
When I’m not conducting user research, you can find me chasing after two quirky wire-haired pointers and three large horses. I live and work in the Twin Cities – or as I like to call it, the land of 10,000 hot dishes.
“Our site needed to tell our story, but we didn’t know how best to go about that. So after searching for weeks trying to find a copywriter who could hook me, I came across Jen and her book.
I literally couldn’t put her book down until I finished it. It was so concise and to the point that I enjoyed it better than Sugarman’s book. I knew instantly she had to write my copy.
If you need someone to help get into the mindset of your customer so you can show them exactly why they need your product, then Jen’s your perfect match.”
Brian Stull, VP
How listening to your customers really can pay off
LearnVisualStudio.net saw an increase in conversions of over 60% on their homepage along with generating additional yearly membership sign-ups with the help of qualitative research and optimized copy.
“Jen is unlike any other copywriter I’ve worked with (I’ve hired many). Besides being a master with words, she truly understands conversion optimization and the importance of qualitative research. She does not require any micromanagement – she is proactive, and a perfectionist. The first draft you get back from her is already fantastic. She’s the only copywriter I’ve recommended to everyone, and the only one I fully trust to get the job done. If you want
Peep Laja, ConversionXL