If I’ve said it once, I’ve said it a thousand times (well, maybe at least a few dozen), spending time creating effective messaging can be the difference between lack luster and game changing results online.
The only problem is finding the time to make sure you get those well crafted nuggets of copy where they need to be so the right people can see them. Luckily, I’ve got a few online tools to suggest that help me get from A to Z without losing the plot at H.
I use Hootsuite every day. It’s a phenomenal tool for aggregating your social media platforms in one place. I primarily use it for monitoring Twitter. I’m able to set up several different feeds such as my Home Feed, Tweets Sent, Lists, etc.
I also use it for scheduling tweets ahead of time. Generally, I try to pre-schedule at least a couple of tweets for several days ahead of time. In the compose message box, if you click on the calendar icon it will bring up a mini calendar that allows you to set exactly what day and time you’d like your tweet to go out.
Content sharing tip: Download the Hootsuite bookmarklet to your browser. Whenever I come across a post I think my audience would like, I click on the little owl icon that lives on the top of my browser bar. The post’s title along with a shortened link to the post will appear in a pop up box. I make sure to add in the author’s Twitter @ handle to the tweet. I then decide if I want to tweet it right away or I will schedule it for later.
Click To Tweet
I just shared this awesome little tool with a friend yesterday. Whether it’s in an email, a blog post or a shared document, providing people with an already written tweet makes sharing your content so much easier and faster for them. Click to Tweet does just that by providing a way to condense your pre-made tweet into a link.
Once you’ve written your tweet, all you have to do is click on the Generate Link button. You can embed it as a hyperlink (preferable in blog posts) or as is. It provides a great call to action.
Hint: Just remember to add in your Twitter @ handle and whatever you’d like the tweet to link back to. Use a link shortener such as Bitly so that your tweets don’t go over 140 characters.
Springpad is a bookmarking site much like Evernote and to a certain extent Pinterest. I started using Springpad a few years ago as a way to curate content for myself and keep all those extraneous links to things I wanted to look at again somewhere other than in my browser. If you haven’t started to use a tool like one of these, I’d suggest you do. You can organize your bookmarks into folders and easily search for them. As well, you can keep them private or share them with others.
Bookmarking sites are especially helpful when doing research for a project. While there are other terrific actual “project management” sites out there to use, if you’re looking for something easy and free, this is the way to go.
Bookmarking tip: Here’s another tool that comes with a handy dandy bookmarklet. It’s called Spring It! and like Hootsuite’s version it sits on your browser. By clicking on it, you will be able to save the link without leaving the page.
Adding just a few of these tools to your back pocket will help make your life online a little easier. Your ideas may be great but if you’re struggling to put them together and get them out into the world, they aren’t doing your business any good.
What online tools have you been using for yourself or your business?