Grow Your Subscription Business by Turning Visitors Into Customers

Increase your conversions, maximize revenue, and speak directly to your best customers with conversion optimization, user research, and persuasive copywriting

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Getting noticed is a lot easier than getting customers. Your website may look pretty. It may even sound great. But, is it growing your subscription or membership business with more sales and leads?


Didn’t think so. That’s why at Make Mention, customer research and conversion optimization is part of the copywriting package. Because writing better performing copy means knowing what makes your customers tick and what trips their trigger.

Words Worth Mentioning

Jen is unlike any other copywriter I’ve worked with (I’ve hired many tens). Besides being a master with words, she truly understands conversion optimization and the importance of qualitative research. She does not require any micromanagement – she is proactive, and a perfectionist. The first draft you get back from her is already fantastic. She’s the only copywriter I’ve recommended to everyone, and the only one I fully trust to get the job done. If you want copy that sells, get Jen to write it.

Peep Laja, Founder ConversionXL

As a startup company with a newly launched website, Jen’s insight into optimizing our site has been instrumental in helping us reach numerous goals.  Since implementing Jen’s suggestions, our conversion rates have gone up, our bounce rates have gone down, and general traffic to the site has increased.  Her insight has been a huge asset as we work towards growing our business.

Betsy O’Reilly, CEO of Quadjobs

Jen Havice

Meet Jen Havice

Conversion Copywriter & Head Honcho at Make Mention

Jen is an experienced online copywriter obsessed with conversion rate optimization. She believes data driven research combined with a brand’s personality can make copywriting magic. She lives and works in the Twin Cities or as she affectionately likes to call it, the land of 10,000 hot dishes.